Organization and Marketing A

Utbildningsfakta

Kod: GFÖ2F4

The course begins with a review of basic concepts in social science and a discussion on the relevance these have for the field of business studies. Furthermore, the question of what science is and how science differs from pseudoscience is covered. Within the framework of the course, there is a review of how information collection is conducted in a systematic and structured way. Also covered is the importance of being able to write clear and comprehensible text while following established requirements for formalia and structure. In the field of organization, the course looks at basic organizational theoretical concepts, models and theories. The emergence of organization theory is presented in its historical context, with special emphasis on the perspectives of organization and leadership that came with research and debate from the late 1900s. Furthermore, the interaction of organizations with and dependence on society are covered. In the field of marketing, the course covers basic concepts, models and theories; market conditions; and marketing strategies . Particular focus is on the field of consumer marketing.

Behörighet

General entry requirements

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Organization and Marketing A

  Dalarna University

  Borlänge

  Startdatum: 31 augusti 2026

  Slutdatum: 17 januari 2027

  Studietakt: 50 %