Place and Destination Marketing

Utbildningsfakta

Kod: ATR2AF

The course is composed of two modules. The first module is concerned with destination marketing context and strategies. It deals with the unique characteristics of tourist destinations and the marketing implications of these. As well, case studies, theories and strategies for destination marketing are introduced, and the possible roles of various stakeholders in destination marketing are discussed. The second module deals with destination marketing research. It focuses on critically reviewing scholarly articles about destination marketing and developing students’ ability to identify and formulate research questions that are relevant to understanding the marketing of places as tourist destinations.

Behörighet

Degree of Bachelor with a main field of study in the Social Sciences and English 6/English level 2

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Place and Destination Marketing

  Dalarna University

  Borlänge

  Startdatum: 8 november 2027

  Slutdatum: 16 januari 2028

  Studietakt: 50 %