Service Management and Marketing

Utbildningsfakta

Kod: FÖ2032

The course is introduced with a discussion on different types of services and their characteristics and importance in society. The course focuses on models and methods regarding service (re)design and the way in which to increase service quality.It also looks at the communication processes involved in providing services. Special emphasis is on aspects of importance for service marketing such as customer interaction, customer relations and internal marketing. Also the role of technology as well as the internationalisation of services will be covered.

Behörighet

90 credits in First Cycle Level including Financial Management and Accounting A 15 credits, Organization and Marketing A 15 credits, Marketing B 7,5 credits and Social Science and Methods I 7,5 credits

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Service Management and Marketing

  Dalarna University

  Startdatum: 10 november 2025

  Slutdatum: 18 januari 2026

  Studietakt: 50 %