Service Management and Marketing

Utbildningsfakta

Kod: GFÖ3JM

The course deals with services, their characteristics and importance in society. The course comprises two modules: The first module, Services, Design and Quality, focuses on models and methods used to describe and develop different types of services. The second module, Interaction, Relations and Internal Marketing, focuses on different aspects of service marketing such as customer interaction and customer relationships as well as internal marketing. The importance of technology for service development and the internationalization of services are also covered.

Behörighet

90 credits, including 45 credits in the main field of study Business Administration, including Marketing B, 7.5 credits, Organisation B, 7.5 credits, and one course in method, 7.5 credits

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Service Management and Marketing

  Dalarna University

  Borlänge

  Startdatum: 9 november 2026

  Slutdatum: 17 januari 2027

  Studietakt: 50 %