Tourism Marketing

Utbildningsfakta

Kod: GTR3AU

The course has two modules. The first module introduces basic marketing concepts and theories. Module one covers topics such as branding, distribution, segmentation, pricing and positioning and deals with applying these in a tourism context. The second module is concerned with analysing the marketing mix that tourism businesses use. In module two, the focus is on interpreting how tourism businesses market their products and services with consideration to their target market, competitors and brand image.

Behörighet

General entry requirements (with the exemption of the requirement in Swedish for those with foreign grades

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Tourism Marketing

  Dalarna University

  Startdatum: 18 januari 2027

  Slutdatum: 28 mars 2027

  Studietakt: 50 %