Business Administration with Specialisation in Marketing

Utbildningsfakta

Kod: FÖ6041

The course aims at deepening a knowledge and understanding of marketing principles. It includes the theories and models of marketing as well as an importance of sustainable development for companies and society. It also contains a process of value creation through understanding of consumer momentum, consumer behaviour and responsible consumption. The content of the course provides a basis for information collection and analysis which will help companies to achieve competitive advantages. How to communicate company’s values to consumers and society with a help of sustainable marketing, branding, and marketing communication strategies is also the purpose of this course.

Behörighet

60 credits Business Administration. English 6 or English level 2. Exemption of the requirement in Swedish is granted for those with foreign grades.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Business Administration with Specialisation in Marketing

  Halmstad University

  Halmstad

  Startdatum: 31 augusti 2026

  Slutdatum: 17 januari 2027

  Studietakt: 50 %