Consumer Behaviour

Utbildningsfakta

Kod: FÖ4043

After completing the course, an understanding must be created of how consumers think, feel and act when they intend to buy and consume goods and services. To reach this understanding, the course covers a variety of connected sub-areas. Examples of what is included in the course are: Consumers' lifestyles, consumers' decision-making processes, environmentally friendly and sustainable consumption, consumers' attitudes, the role of the brand for the consumer, and consumers' relationships with advertising.

Behörighet

The course Marketing I 7,5 credits. English 6 or English level 2. Exemption of the requirement in Swedish is granted for those with foreign grades.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Consumer Behaviour

  Halmstad University

  Halmstad

  Startdatum: 29 mars 2027

  Slutdatum: 6 juni 2027

  Studietakt: 50 %