Industrial Marketing

Utbildningsfakta

Kod: FÖ2069

In this course, students will explore the fundamental aspects of industrial marketing with consideration for sustainability. This includes topics such as market selection, product development, supply chain management, segmentation, targeting, positioning, pricing, distribution, and effective communication within B2B markets. Additionally, the course places significant emphasis on data-driven decision-making and networking to create value for business clients as part of a group project.

Behörighet

General entry requirements (with the exemption of the requirement in Swedish for those with foreign grades) + English 6. Or: English level 2.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Industrial Marketing

  Halmstad University

  Halmstad

  Startdatum: 18 januari 2027

  Slutdatum: 28 mars 2027

  Studietakt: 50 %