International Marketing Strategy

Utbildningsfakta

Kod: FÖ6038

The course integrates two central components: International Marketing Strategy and Systematic Literature Review. The first component focuses on international marketing from a societal and strategic perspective. Students will study how new technological opportunities, globalization and the increasing need to take social and environmental responsibility affect strategic marketing decisions at the international level. The second component emphasizes students' ability to conduct a systematic literature review, to determine the current level of knowledge in selected areas of international marketing.

Behörighet

The courses Organization and Leadership 7.5 credits, Management Accounting 7.5 credits, Financial Accounting 7.5 credits, Branding 7.5 credits, Consumer Behaviour 7.5 credits, Strategic Communication 7.5 credits and Digital Marketing 7.5 credits. English 6 or English level 2. Exemption of the requirement in Swedish is granted for those with foreign grades.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• International Marketing Strategy

  Halmstad University

  Startdatum: 31 augusti 2026

  Slutdatum: 17 januari 2027

  Studietakt: 50 %