Strategic Communication and Crisis Communication

Utbildningsfakta

Kod: MK4021

What relations do organizations have to their external environment – and how can communication be used as a tool for establishing and maintaining such relations? This question is the starting point for the course, which centres on the ways in which organizations can use strategic communication and/or public opinion formation in order to build beneficial relations to external publics. The course addresses environmental monitoring and analysis for organizations, public relations and issues management, as well as corporate social responsibility and opinion formation as strategic tools. A special section on crisis communication is also included in the course.

Behörighet

30 credits Media and Communication Studies. English 6 or English level 2. Exemption of the requirement in Swedish is granted for those with foreign grades.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Strategic Communication and Crisis Communication

  Halmstad University

  Startdatum: 19 januari 2026

  Slutdatum: 22 februari 2026

  Studietakt: 100 %