Media Audiences in the Digital Age

Utbildningsfakta

Kod: MKGA91

The course deals with theoretical perspectives on media audiences with an emphasis on the transition from analogue to networked digital media. The focus is on the interplay between the technical development of audience measurement and the re-conceptualisation of audiences as engaged and interacting users. Furthermore, novel approaches to audience measurement in data analysis are discussed, including spatial aspects and locative media. During the course, concepts such as collaborative media, participatory culture, and convergence are introduced and contrasted with theories dealing with audiences and the public sphere from different perspectives. Instruction is in the form of lectures, seminars, and individual/group assignments.

Behörighet

Registered for MKGA02 Introduction to Media and Communication Studies 15 ECTS cr, MKGA03 Text, Communication and Organisation 15 ECTS cr, or equivalent.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Media Audiences in the Digital Age

  Karlstad University

  Karlstad

  Startdatum: 29 mars 2027

  Slutdatum: 2 maj 2027

  Studietakt: 100 %