Sales management

Utbildningsfakta

Kod: IEGC01

The strategic importance of sales management in industrial marketing is described and discussed in the course. There course treats the value creation that takes place in the interaction between a company and its customers, with a special focus on the interplay and differences between goals, objectives, processes, relations, contracts, and approaches in sales management and how these are used both in research and in practice. There is also a special emphasis on ways in which the sales of a company develop when it moves from selling goods to offering services and solutions, and on ways in which legal and ethical factors can influence and be handled in different sales situations.

Behörighet

At least 105 ECTS credits completed in the Master programme in Industrial Engineering and Management (TACIE), and upper secondary level English 6, or equivalent

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Sales management

  Karlstad University

  Karlstad

  Startdatum: 9 november 2026

  Slutdatum: 17 januari 2027

  Studietakt: 50 %