Strategic Communication and the Analytical Organisation

Utbildningsfakta

Kod: MKGA93

The course deals with strategic communication and communication planning in terms of the different phases of the communication process. Students develop skills in applying theoretical and methodological tools in the analysis, assessment, performance and evaluation of a communication process. The course introduces concepts in organisation theory focusing on the role of data analysis for optimising processes in organisational settings. The planning and analysis of real and fictive cases of strategic communication constitute an important part of course content. Throughout the course, theoretical and practical components are integrated in discussing different analytical approaches. Instruction is in the form of lectures and seminars, and group assignments.

Behörighet

Registered for MKGA02 Introduction to Media and Communication Studies 15 ECTS cr, MKGA03 Text, Communication and Organisation 15 ECTS cr, or equivalent.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Strategic Communication and the Analytical Organisation

  Karlstad University

  Karlstad

  Startdatum: 3 maj 2027

  Slutdatum: 6 juni 2027

  Studietakt: 100 %