Business Administration 3 - Marketing Management

Utbildningsfakta

Kod: 723G83

<p>This course consists of three parts. The first part, Marketing and Consumer&nbsp;Behaviour 7,5 ECTS credits, centers on the processes and activities consumers&nbsp;engage in when acting on today&rsquo;s markets. The second part, Service&nbsp;Management and Marketing 7,5 ECTS credits, focuses on how firms can co-create&nbsp;value with their customers to provide unique customer experiences. The&nbsp;last part of the course consists of the preparation and completion of a&nbsp;bachelor thesis, 15 ECTS credits.</p> <p>The selection to this course&nbsp;is made on basis of completed academic credits in the subject Business Administration. The academic credits must be available on Universityadmission.se/Antagning.se by the last day of application.</p>

Behörighet

60 ECTS credits in Business Administration, with a minimum of 52,5 ECTS credits passed including a course in research methods of 7,5 ECTS credits, or equivalent. English corresponding to the level of English in Swedish upper secondary education (Engelska 6 or Engelska nivå 2). Exemption from Swedish

Utbildningstillfällen

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• Business Administration 3 - Marketing Management

  Linköping University

  Linköping

  Startdatum: 25 januari 2027

  Slutdatum: 13 juni 2027

  Studietakt: 100 %