Big data and audience studies

Utbildningsfakta

Kod: 1MK714

In this course, you’ll dive into cutting-edge audience research, uncovering the shift from mass audiences to algorithmic ones — and what it means for media practices and business strategies. You’ll learn practical methods for analyzing audience data and engagement, while critically examining bias, sampling, and interpretation. Through real-world cases in social media, platform logic, and algorithmic systems, you’ll discover how audiences are shaped, measured, and valued in today’s media markets. With a strong focus on ethics, democracy, and sustainability, the course equips you to navigate the responsibilities of media entrepreneurship in a data-driven world.

Behörighet

1MK700 15 credits, 1MK711 7,5 credits or the equivalent.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Big data and audience studies

  Linnaeus University (Kalmar Växjö)

  Startdatum: 5 oktober 2026

  Slutdatum: 8 november 2026

  Studietakt: 100 %