International Key Account Management

Utbildningsfakta

Kod: 1FE949

An organization´s key accounts are its lifeblood! This distance study course focus on the long-term investment of resources in customers that can offer an exceptional return on resources. It will provide tools and techniques for achieving profitable key supplier status. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? The course puts forward a straightforward and effective planning methodology. The course take a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. It also cover the latest best practice in the field and also including IT´s role in key account management. All covered from the context of international sales in business. The course is outlined with an individual digital test, two individual cases and one group project.

Behörighet

At least 15 credits completed courses in Business Adminstration G1N of which at least 7.5 credits marketing and English 6, or the equivalent.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• International Key Account Management

  Linnaeus University (Kalmar Växjö)

  Startdatum: 9 november 2026

  Slutdatum: 17 januari 2027

  Studietakt: 50 %