Marketing Ethics: Principles and Practices

Utbildningsfakta

Kod: 1FE962

In today's complex business environment, it's more important than ever to understand the ethical issues involved in marketing. This course will introduce you to key principles of marketing ethics and provide you with a framework for ethical decision-making. You'll explore case studies that illustrate ethical dilemmas in marketing, and learn how to analyze these dilemmas using various ethical frameworks. Topics covered include advertising ethics, consumer privacy protection, social responsibility marketing, and more. By the end of the course, you'll have a deeper understanding of marketing ethics and be able to apply this knowledge in real-world scenarios. Whether you're a marketing professional or simply interested in ethical issues in business, this course is an essential introduction to marketing ethics.

Behörighet

General entry requirements You also need: English 6 Or: English level 2

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Marketing Ethics: Principles and Practices

  Linnaeus University (Kalmar Växjö)

  KALMAR

  Startdatum: 18 januari 2027

  Slutdatum: 6 juni 2027

  Studietakt: 25 %