Business Administration: Brands and Branding in a Dynamic World

Utbildningsfakta

Kod: FEKH23

<p>Brands and branding have an extensive influence on, and entail large consequences for, today’s marketers, consumers and society as a whole.</p><p>In this course, you learn about three major perspectives on brands and branding: the brand management perspective, the customer perspective and the critical perspective. You will develop your analytical skills to use concepts, models and theories, both orally in case discussions and in written papers. You will also learn how to practically apply your knowledge in solving real business problems. </p><p>Additionally, you will develop reflexivity - a competence sought by most employers and an essential skill of reflexive practitioners. </p><p><br/></p>

Behörighet

Studies in Business Administration, corresponding to at least 60 ECTS credits from undergraduate level studies.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Business Administration: Brands and Branding in a Dynamic World

  Lund University

  Lund

  Startdatum: 23 mars 2026

  Slutdatum: 7 juni 2026

  Studietakt: 50 %