Business Administration: Global Strategic Marketing

Utbildningsfakta

Kod: FEKG25

<p>Explore the dynamic world of global marketing and discover what drives success across borders.</p><p>The Global Strategic Marketing course helps you understand the opportunities and challenges that globalisation creates for companies. You examine cross-cultural issues and management practices that shape marketing in an international marketplace. </p><p>The aim is for you to analyse and understand the situations companies face when they expand into international markets or compete with international companies in their home markets. Throughout the course, you work with tools and analytic competences used by specialised marketing managerial roles when they compete and cooperate globally.</p>

Behörighet

General eligibility and 30 ECTS credits Business Administration from undergraduate level studies.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Business Administration: Global Strategic Marketing

  Lund University

  Lund

  Startdatum: 18 januari 2027

  Slutdatum: 28 mars 2027

  Studietakt: 50 %