Business Administration: Strategic Marketing

Utbildningsfakta

Kod: FEKG21

As an advanced course, students will develop their knowledge (understand, critically assess, analyse and plan) of contemporary marketing subjects or perspectives that are not included in traditional marketing. These perspectives are highly relevant in theory and in practice and are of a strategic management perspective where the entire organisation must be considered. A practical work case with a strong investigationfocus will give the participants an opportunity to develop their problem analysis and to constructively solve problems.

Behörighet

Grundläggande behörighet samt grundkurs i företagsekonomi FEKA90 1-30 hp eller motsvarande.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Business Administration: Strategic Marketing

  Lund University

  Lund

  Startdatum: 18 januari 2027

  Slutdatum: 10 mars 2027

  Studietakt: 50 %