A Business Simulation Experience in Marketing Strategy

Utbildningsfakta

Kod: FOA267

In this course, you will engage in a competitive business simulation against fellow students, creating a dynamic environment to test and expand your knowledge. You will be challenged to think strategically from both short- and long-term perspectives to maintain a competitive edge in the market over an extended period. The advanced business simulation requires close collaboration within your group, which will manage your company. This includes developing new products and technologies, setting up production, seeking and retaining market share, and handling all aspects of executive management. The simulation spans ten years and runs concurrently with the course, providing a continuous, immersive experience. Complementary seminars and lectures will support your group work and enhance your understanding of real-world decision-making processes. The course aims to develop your analytical skills to understand and predict market conditions, enabling you to act effectively in a business environment.

Behörighet

60 credits in Business Administration with progression, of which 15 credits at G1F level. Additionally, English 6 or English level 2 is required.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• A Business Simulation Experience in Marketing Strategy

  Mälardalen University

  Startdatum: 18 januari 2027

  Slutdatum: 28 mars 2027

  Studietakt: 100 %