Consumer Behaviour

Utbildningsfakta

Kod: FOA178

This is what I'm learning The purpose of the course is to provide the student with basic and central knowledge, in order to increase the understanding, of consumer behavior and corporate influence on the individual in different situations. The purpose is also to highlight current issues regarding ethics, gender and sustainability. This is what we do During the course, lectures are published via a communication platform. There will also be various discussion forums, where students will have discussions on a particular topic each week. The practical application aims to create opportunities for the student to further develop his / her ability regarding: oral and written presentations; information search, critical review of information, literature and other material. These are my benefits You will benefit from the knowledge gained in this course in your continuing studies in marketing. In a future profession in the marketing field, you will be able to use and apply tools from the course to understand, explain and analyze how consumers in the environment act in different buying situations.

Behörighet

22,5 credits in Business Administration and English 6 or equivalent.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Consumer Behaviour

  Mälardalen University

  Startdatum: 1 september 2025

  Slutdatum: 18 januari 2026

  Studietakt: 25 %