Consumption, Markets and Culture
Mälardalen University
Startdatum:
Slutdatum:
Studietakt: 50 %
Publicerad utbildningskatalog
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Kod: FOA347
This course explores consumption as a cultural and social phenomenon, emphasizing how marketplace practices are embedded within systems of meaning and identity construction. Drawing on key frameworks in consumer culture theory, students critically examine how global market structures and corporate strategies co-create consumer lifestyles, symbolic value, and brand narratives. The course emphasizes the interplay between consumers’ identity projects and firms’ marketing practices, highlighting how cultural logics shape and are shaped by consumption. Ethical and societal implications of marketing are addressed through a critical lens, particularly in relation to identity-driven consumption and the reproduction of cultural norms.
A completed Bachelor’s degree from an institution of higher education of three years or more, equivalent to at least 180 credits and with a major in the field of Business Administration. In addition Swedish course 3 or Swedish level 3 and English course 6 or English level 2 are required. For courses given entirely in English exemption is made from the requirement in Swedish course 3 or Swedish level 3.
Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.
Mälardalen University
Startdatum:
Slutdatum:
Studietakt: 50 %
Hämtad: .
Publicerad: .
Publiceringsversion: 8e217193-f5fa-4778-b085-a4521fd03e8d
Kontrollsumma: 1b0dc54c0fc8a359f83ba9dc8f9d468479ce432de4c03bce3b8b33dd67fe3f6c
Senast ändrad enligt källan: 2026-02-19T13:15:36