Business Administration BA (C), Marketing Research and Consumer Behavior

Utbildningsfakta

Kod: FÖ140G

The course provides knowledge and skills in conducting market research aimed at enhancing awareness of consumer attitudes and purchasing behavior. Students will develop their ability to plan, implement, and present market research based on both qualitative and quantitative research methods, with the objective of supporting strategic decision-making.

Behörighet

At least 60 ECTS credits in Business Administration at the undergraduate level (A/B), including a minimum of 30 ECTS credits at level A and 30 ECTS credits at level B. This must include the course Business Administration GR (A) Marketing, 7.5 ECTS credits, or an equivalent qualification.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Business Administration BA (C), Marketing Research and Consumer Behavior

  Mid Sweden University

  Sundsvall

  Startdatum: 29 mars 2027

  Slutdatum: 6 juni 2027

  Studietakt: 50 %