Marketing and Supply Chain Management

Utbildningsfakta

Kod: 2BA417

This marketing course is intended for students who want to increase their knowledge of strategic marketing management, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis, as well as the development of skills in branding and decision making. The final module of this course focus on Supply Chain Management. The course is given and examined in English. The following modules are included in the course: - Module 1. Marketing Strategy and Sustainability, 7.5 credits. - Module 2. Consumer Behaviour, 7.5 credits. - Module 3. Digital Marketing, 7.5 credits. - Module 4. Supply Chain Management II, 7.5 credits.

Behörighet

90 credits out of which 75 credits in Business Administration whereof 15 credit bachelor courses or equivalent. Approved 52,5 credits whereof 7,5 credits in bachelor courses. It required to have broad knowledge of different specializations within the subject of Business Administration i.e. Management, Marketing, Accounting and Finance. Statistics 7.5 credits or equivalent. Proficiency in English equivalent to Swedish upper secondary course English 6/level 2.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Marketing and Supply Chain Management

  Umeå University

  Startdatum: 31 augusti 2026

  Slutdatum: 17 januari 2027

  Studietakt: 100 %