New Product Innovation

Utbildningsfakta

Kod: 2BA421

The aim of the course is to explore the challenges and benefits of providing solutions to customer needs by studying innovation from a new product development and marketing perspective. The focus is to enhance students' understanding of factors affecting the implementation of strategic plans by highlighting methods for managing the new product development process. The course design covers the different stages of the development process all the way to positioning and market entry strategies, as well as including aspects like design, internal versus open innovation approach, platform/modular thinking, rapid prototyping, and mass customization. The course is given and examined in English.

Behörighet

90 credits whereof 60 credits in Business Administration. Proficiency in English equivalent to Swedish upper secondary course English 6/level 2.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• New Product Innovation

  Umeå University

  Startdatum: 18 januari 2027

  Slutdatum: 18 februari 2027

  Studietakt: 100 %