Contemporary Perspectives in Marketing Management

Utbildningsfakta

Kod: FEA160

The course will provide students with the knowledge, skills, and abilities to understand the contemporary perspectives that guide marketing decision-making. It will examine the marketing strategies of large as well as small and medium enterprises and assess the influence of contemporary issues on decision-making and strategy formulation in marketing.

Behörighet

A completed Bachelor's degree, corresponding to a Swedish Bachelor's degree (180 ECTS), or equivalent academic qualifications from an internationally recognized university with Business Studies as Major (90 ECTS) or equivalent, with courses (at least 30 ECTS) in organization, marketing, international business, or related subjects. As well as English language proficiency equivalent to English course 6 (Swedish upper secondary school).

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Contemporary Perspectives in Marketing Management

  University of Gävle

  Gävle

  Startdatum: 29 mars 2027

  Slutdatum: 6 juni 2027

  Studietakt: 50 %