Strategic Marketing C

Utbildningsfakta

Kod: FEG341

Through exposure to competitive marketing strategy, the principles of competitive intelligence, the intricacies of managing customers and the development of product and branding strategies, students in this course will improve their understanding of marketing in a competitive environment. The focus is on strategic and critically analytical approaches to marketing. Students will also strengthen their expertise in marketing decision-making, with a view to gaining a senior managerial position in future. Key elements in strategic marketing management, the relationship between the firm and its environment, firms strategic choices, the link between strategy and organisation, organizational implications of different strategies, and management of strategic change will be considered in this course. For more information please visit www.hig.se

Behörighet

Marketing G1N (7,5 credits) and G1F (7,5 credits).

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Strategic Marketing C

  University of Gävle

  Gävle

  Startdatum: 18 januari 2027

  Slutdatum: 28 mars 2027

  Studietakt: 50 %