International Marketing G2F

Utbildningsfakta

Kod: FÖ529G

<p>The course aims to enable the students to demonstrate deep knowledge and understanding of international markets' structures and functioning mechanisms. Further, it also provides the competence to indentify and highlight why the international market is an entirely a different arena for a company and its' management in contrast to the domestic market. Moreover, the students can analyze, identify and demonstrate the underlying mechanisms which link the international marketers’ domestic and foreign market operations. In addition they can demonstrate the need of models, theories and strategies which reflect the international markets distinguishing characteristics and apply them into reality. The course can also offer knowledge to analyze international markets applying the models and theories to determine the need of product, price, promotion and distribution channels adaptation to satisfy customers' needs. In addition it provides the ability to identify and highlight the various international political, cultural, social, economic and legal environmental factors and their impact on the international marketers' role and how these factors can be dealt with. Finally the students can critically review, reflect over and assess academically produced reports which deal with international marketing.</p>

Behörighet

The course has the following entry requirements: passed FÖ307G Marketing Management II G1F (or the equivalent). Since the level of progression of the course is G2F the prerequisites are passed courses of at least 60 credits in: Business Administration, Industrial Management, Law, Statistics, Logistics, Economics or Social Psychology, where the course above is included.A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6 or English level 2. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL or the equivalent.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• International Marketing G2F

  University of Skövde

  Skövde

  Startdatum: 31 augusti 2026

  Slutdatum: 17 januari 2027

  Studietakt: 50 %