Marketing Fundamentals A1N

Utbildningsfakta

Kod: FÖ726A

<p>The overall objective of the course is to develop students’ knowledge of theories in marketing. The course focuses on classical and contemporary marketing theories and marketing as science.</p><p>The course is organized in modules, where each module focuses on a specific development in marketing theory. Seminal scientific articles are categorized within modules regarding marketing classics, relationship marketing, services marketing, sustainable marketing and contemporary marketing theory development.&nbsp;</p><p>The course objectives are achieved via student group assignments, seminar presentations, and a final individual assignment. Student groups summarize, present and discuss the course literature, and the final individual assignment reflects on selected aspects of the course literature.</p>

Behörighet

Prerequisite is a Bachelor’s degree equivalent to a Swedish kandidatexamen of 180 credits (or the equivalent).&nbsp;&nbsp;A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6 or English level 2. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL or the equivalent.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Marketing Fundamentals A1N

  University of Skövde

  Skövde

  Startdatum: 31 augusti 2026

  Slutdatum: 1 november 2026

  Studietakt: 50 %