Service Marketing G1F

Utbildningsfakta

Kod: FÖ339G

<p>The course "Service Marketing" tackles the classical as well as the modern perspectives on service marketing, focusing on value creation, marketing and management of service activities, and service systems. The course also covers service marketing frameworks, service encounters, the context of service, service development, service innovation, service recovery, service sustainability, etc. The primary focus of the course lies in the recent developments within the field of service marketing.</p>

Behörighet

The course has the following entry reqiurements: passed FÖ141G Marketing Management I G1N and passed Organization and Management I G1N or attended FÖ141G Marketing Management I G1N and attended Organization and Management I G1N (or the equivalent) and at least 30 passed credits in Business Administration, Industrial Management, Law, Statistics, Economics or Social Psychology.A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6 or English level 2. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL or the equivalent.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Service Marketing G1F

  University of Skövde

  Skövde

  Startdatum: 2 november 2026

  Slutdatum: 17 januari 2027

  Studietakt: 50 %