Marketing Challenges

Utbildningsfakta

Kod: 2FE418

Companies today face demands to create, communicate and deliver value in interaction with customers, distributors and suppliers. In this, it becomes important for companies to deal with various societal challenges that result from e.g. changed customer expectations, technologies etc. where marketing is part of meeting these changes. The course provides a deeper understanding of marketing's role in building long-term relationships through value creation, where value is expressed in function, experience and brand.

Behörighet

Completed 30 credits from basic courses (A-level) in business studies, and attended 30 credits intermediate courses (B-level) in business studies of which at least 15 credits must be completed.

Utbildningstillfällen

Varje tillfälle har egna datum och villkor. Avslutade tillfällen behålls som historik och innebär inte att en ny ansökan är öppen.

• Marketing Challenges

  Uppsala University

  Uppsala

  Startdatum: 18 januari 2027

  Slutdatum: 6 juni 2027

  Studietakt: 50 %