Event tourism - planning, marketing, evaluation

Education facts

Code: TR3009

The course themes are planning, marketing and evaluation of events, and the course makes connections with ongoing research in the field of event tourism. The course includes a theoretical component where students will read, analyse and summarize the research within the field of event tourism, as well as a practical component where students will work on specific problems in collaboration with stakeholders in sports and/or cultural events.

Entry requirements

A Bachelor‘s degree in Tourism Studies, Business Administration, Human Geography, Economics

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Event tourism - planning, marketing, evaluation

  Dalarna University

  Borlänge

  Start date: 9 November 2026

  End date: 17 January 2027

  Pace of study: 50 %