Management and Marketing of Experiences

Education facts

Code: GTR296

This course will develop students’ understanding of, and ability to develop, experiences in a tourism context. The differences between tourism products, services and experiences will be explored. As well, the co-production of tourism and experiences in relation to tourists and others will be given focus. The significance of construction and design will be explored and related to how meaningful and memorable experiences can be formed. Meaningful tourist experiences will be discussed as a way to affect the behavior of people. The discussion then turns to the potential of meaningful and transformative experiences in dealing with issues of sustainability. The course concludes with an exploration of the implications of present and future technology on the future of tourist experiences.

Entry requirements

30 credits within the program International Tourism Management

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Management and Marketing of Experiences

  Dalarna University

  Start date: 6 October 2025

  End date: 9 November 2025

  Pace of study: 100 %