Marketing B

Education facts

Code: GFÖ39J

The course has two modules. The first module, Concepts, Models, Theories and Strategic Assessments in Marketing, focuses on the applicability of different marketing strategies in different marketing situations, and also on how data is collected and used as a basis for market research and market planning. In the second module, Application of Knowledge in Marketing Planning, the focus is on the function, construction and content of a market plan.

Entry requirements

Organisation and Marketing A 15 Credits or Organisation A 7.5 Credits and Marketing A 7.5 Credits

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Marketing B

  Dalarna University

  Start date: 29 March 2027

  End date: 6 June 2027

  Pace of study: 50 %