Place and Destination Marketing

Education facts

Code: ATR2AF

The course is composed of two modules. The first module is concerned with destination marketing context and strategies. It deals with the unique characteristics of tourist destinations and the marketing implications of these. As well, case studies, theories and strategies for destination marketing are introduced, and the possible roles of various stakeholders in destination marketing are discussed. The second module deals with destination marketing research. It focuses on critically reviewing scholarly articles about destination marketing and developing students’ ability to identify and formulate research questions that are relevant to understanding the marketing of places as tourist destinations.

Entry requirements

Degree of Bachelor with a main field of study in the Social Sciences and English 6

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Place and Destination Marketing

  Dalarna University

  Start date: 10 November 2025

  End date: 18 January 2026

  Pace of study: 50 %