Service Management and Marketing

Education facts

Code: GFÖ3JM

The course deals with services, their characteristics and importance in society. The course comprises two modules: The first module, Services, Design and Quality, focuses on models and methods used to describe and develop different types of services. The second module, Interaction, Relations and Internal Marketing, focuses on different aspects of service marketing such as customer interaction and customer relationships as well as internal marketing. The importance of technology for service development and the internationalization of services are also covered.

Entry requirements

90 credits, including 45 credits in the main field of study Business Administration, including Marketing B, 7.5 credits, Organisation B, 7.5 credits, and one course in method, 7.5 credits

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Service Management and Marketing

  Dalarna University

  Borlänge

  Start date: 9 November 2026

  End date: 17 January 2027

  Pace of study: 50 %