Tourism Marketing
Dalarna University
Start date:
End date:
Pace of study: 50 %
Published education catalogue
Tourism Marketing
Education information from the published source. The education record and its time-bound offerings are kept separate.
Education facts
Code: GTR3AU
The course has two modules. The first module introduces basic marketing concepts and theories. Module one covers topics such as branding, distribution, segmentation, pricing and positioning and deals with applying these in a tourism context. The second module is concerned with analysing the marketing mix that tourism businesses use. In module two, the focus is on interpreting how tourism businesses market their products and services with consideration to their target market, competitors and brand image.
Entry requirements
General entry requirements (with the exemption of the requirement in Swedish for those with foreign grades
Education offerings
Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.
Source and updates
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Publication version: 8e217193-f5fa-4778-b085-a4521fd03e8d
Checksum: 1b0dc54c0fc8a359f83ba9dc8f9d468479ce432de4c03bce3b8b33dd67fe3f6c
Last changed according to the source: 2026-02-12T12:50:12