Business Administration with Specialisation in Marketing

Education facts

Code: FÖ6041

The course aims at deepening a knowledge and understanding of marketing principles. It includes the theories and models of marketing as well as an importance of sustainable development for companies and society. It also contains a process of value creation through understanding of consumer momentum, consumer behaviour and responsible consumption. The content of the course provides a basis for information collection and analysis which will help companies to achieve competitive advantages. How to communicate company’s values to consumers and society with a help of sustainable marketing, branding, and marketing communication strategies is also the purpose of this course.

Entry requirements

60 credits Business Administration. English 6 or English level 2. Exemption of the requirement in Swedish is granted for those with foreign grades.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Business Administration with Specialisation in Marketing

  Halmstad University

  Halmstad

  Start date: 31 August 2026

  End date: 17 January 2027

  Pace of study: 50 %