Consumer Behaviour

Education facts

Code: FÖ4043

After completing the course, an understanding must be created of how consumers think, feel and act when they intend to buy and consume goods and services. To reach this understanding, the course covers a variety of connected sub-areas. Examples of what is included in the course are: Consumers' lifestyles, consumers' decision-making processes, environmentally friendly and sustainable consumption, consumers' attitudes, the role of the brand for the consumer, and consumers' relationships with advertising.

Entry requirements

The course Marketing I 7,5 credits. English 6 or English level 2. Exemption of the requirement in Swedish is granted for those with foreign grades.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Consumer Behaviour

  Halmstad University

  Halmstad

  Start date: 29 March 2027

  End date: 6 June 2027

  Pace of study: 50 %