Industrial Marketing

Education facts

Code: FÖ2069

In this course, students will explore the fundamental aspects of industrial marketing with consideration for sustainability. This includes topics such as market selection, product development, supply chain management, segmentation, targeting, positioning, pricing, distribution, and effective communication within B2B markets. Additionally, the course places significant emphasis on data-driven decision-making and networking to create value for business clients as part of a group project.

Entry requirements

General entry requirements (with the exemption of the requirement in Swedish for those with foreign grades) + English 6. Or: English level 2.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Industrial Marketing

  Halmstad University

  Start date: 19 January 2026

  End date: 29 March 2026

  Pace of study: 50 %