Strategic Communication and Crisis Communication

Education facts

Code: MK4021

What relations do organizations have to their external environment – and how can communication be used as a tool for establishing and maintaining such relations? This question is the starting point for the course, which centres on the ways in which organizations can use strategic communication and/or public opinion formation in order to build beneficial relations to external publics. The course addresses environmental monitoring and analysis for organizations, public relations and issues management, as well as corporate social responsibility and opinion formation as strategic tools. A special section on crisis communication is also included in the course.

Entry requirements

30 credits Media and Communication Studies. English 6 or English level 2. Exemption of the requirement in Swedish is granted for those with foreign grades.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Strategic Communication and Crisis Communication

  Halmstad University

  Start date: 19 January 2026

  End date: 22 February 2026

  Pace of study: 100 %