Enterprise Systems II: Customer-oriented Models

Education facts

Code: ISGB35

The starting point of the course is the continuous influence of digitalisation on value creation logics in business relations and transactions. The course assumes a supplier-customer relations perspective and covers how customer relations are managed. The course covers the following: \- marketing relations perspectives on business processes and systems use, and the matching rate between processes and systems, \- systems that aim to support the handling of customer relations, CRM, which is a key module in business systems, \- AI applications integrated in different processes and supported by a CRM system, and \- customer loyalty in relation to CRM systems and AI. A written hand-in assignment completed in groups consists of an academic project report. The project, which is a core course component, is academic and recommendation-oriented. It involves an empirical study of customer relations management in relation to the implementation or use of CRM systems from a relational perspective.

Entry requirements

30 ECTS credits in Information Systems or Business Administration, or equivalent.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Enterprise Systems II: Customer-oriented Models

  Karlstad University

  Ortsoberoende

  Start date: 29 March 2027

  End date: 6 June 2027

  Pace of study: 50 %