Ethics and Sales Techniques

Education facts

Code: FEGB50

The first component of the course deals with how people's attitude to themselves, their profession and relation to other people affects the anticipated sales result. Confidence-creating measures, basic ethical values, relation-oriented sales and customer benefit are discussed. Key words are intention, motivation and communication. The second component has a focus on sales techniques and the need for adapted communication. The effects of the sales person's behaviour and approach on the customer are presented, as are tools to perform the effective sales talk. Practical training in fictive communication and sales exercises is included. The third component places the sales process in the general business administration context and emphasises the centrality of sales techniques and ethics to business marketing. The fourth component deals with the specific sales situations that real estate agents are placed in, from marketing themselves and their business to the closing of a real estate deal.

Entry requirements

Business Administration 30 ECTS credits

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Ethics and Sales Techniques

  Karlstad University

  Karlstad

  Start date: 23 November 2026

  End date: 17 January 2027

  Pace of study: 50 %