Industrial Marketing

Education facts

Code: IEGA05

The course deals with concepts, models and theories in the marketing field, primarily from a business perspective, based on the actors on different types of markets and their activities. Market changes and the need for information created in change receive particular attention. The course treats the development of the marketing discipline and introduces new approaches related to specific marketing problems. The course aims to convey a critical approach to modern marketing theories. Students are expected to gain insight into and understanding of strategic marketing issues and the role of marketing in the business development process.

Entry requirements

Admission to the industrial management programme at Karlstad University

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Industrial Marketing

  Karlstad University

  Karlstad

  Start date: 29 March 2027

  End date: 6 June 2027

  Pace of study: 50 %