Media Audiences in the Digital Age

Education facts

Code: MKGA91

The course deals with theoretical perspectives on media audiences with an emphasis on the transition from analogue to networked digital media. The focus is on the interplay between the technical development of audience measurement and the re-conceptualisation of audiences as engaged and interacting users. Furthermore, novel approaches to audience measurement in data analysis are discussed, including spatial aspects and locative media. During the course, concepts such as collaborative media, participatory culture, and convergence are introduced and contrasted with theories dealing with audiences and the public sphere from different perspectives. Instruction is in the form of lectures, seminars, and individual/group assignments.

Entry requirements

Registered for MKGA02 Introduction to Media and Communication Studies 15 ECTS cr, MKGA03 Text, Communication and Organisation 15 ECTS cr, or equivalent.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Media Audiences in the Digital Age

  Karlstad University

  Karlstad

  Start date: 29 March 2027

  End date: 2 May 2027

  Pace of study: 100 %