Strategic Communication and the Analytical Organisation

Education facts

Code: MKGA93

The course deals with strategic communication and communication planning in terms of the different phases of the communication process. Students develop skills in applying theoretical and methodological tools in the analysis, assessment, performance and evaluation of a communication process. The course introduces concepts in organisation theory focusing on the role of data analysis for optimising processes in organisational settings. The planning and analysis of real and fictive cases of strategic communication constitute an important part of course content. Throughout the course, theoretical and practical components are integrated in discussing different analytical approaches. Instruction is in the form of lectures and seminars, and group assignments.

Entry requirements

Registered for MKGA02 Introduction to Media and Communication Studies 15 ECTS cr, MKGA03 Text, Communication and Organisation 15 ECTS cr, or equivalent.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Strategic Communication and the Analytical Organisation

  Karlstad University

  Karlstad

  Start date: 3 May 2027

  End date: 6 June 2027

  Pace of study: 100 %