Strategic digital communication

Education facts

Code: MKGB62

The course comprises three modules: Module 1 Strategic digital communication, 15 ECTS cr The module deals with marketing as well as media theoretical perspectives on brand names and communication campaigns and productions in digital communication, with an emphasis on digital communication strategies and the design of strategically tailored campaigns and production. Design methods and interactive narration are applied to ensure creative and target group adapted results in a changing mediascape. Module 2 Research Method, 7.5 ECTS cr Students study the different steps of the research process and methodological problems involved in investigations in media and communication studies. Different methods related to the steps of the research process are introduced with an emphasis on research design, data collection methods and presentation of results rather than analysis. Ethical issues of relevance to research and development are treated. The module provides many opportunities for practical application. Module 3 Independent Project, 7.5 ECTS cr Students develop skills in independent academic pursuit by writing an essay in a chosen problem area with an emphasis on research design and methods application. Supervision is only provided for the duration of the course. Reregistered students are offered additional supervision if circumstances permit.

Entry requirements

Admission to the programme Media and Communication: Visual Communication and Design (SGMKV-SGVK). Media and communication studies 30 ECTS cr from the courses MKGA02 Introduction to Media and Communication studies 15 ECTS cr, MKGA03 Text, Communication and Organisation 15 ECTS cr, MKGA61 Visual Communication and Design I 30 ECTS cr, MKGB61 Visual Communication and Design II 30 ECTS cr, or equivalent.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Strategic digital communication

  Karlstad University

  Karlstad

  Start date: 18 January 2027

  End date: 6 June 2027

  Pace of study: 100 %