Digital Marketing

Education facts

Code: FE6960

• Basic concepts, models and theories in digital marketing • The relationship of digital marketing with the external environment in relation to sustainability, positioning, target groups, consumer behaviour, value creation and branding • The considerable potential of internet culture; ethical issues and considerations • An introduction to graphic style, layout, and principles for graphic design in relation to context and audience

Entry requirements

General requirements for university studies in Sweden. Specific requirements: intermediate level English (equivalent of Swedish course English 6), intermediate level mathematics (equivalent of Swedish course Mathematics 2a or 2b or 2c)

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Digital Marketing

  Kristianstad University

  Flexibel

  Start date: 18 January 2027

  End date: 6 June 2027

  Pace of study: 25 %