Advertising Campaign Planning

Education facts

Code: 1FE611

The course is built around a project where the students, in groups, produce an advertising campaign for a certain product. The groups will be formed based on the most common functions at an advertisement agency. During the course, additional lectures will be given that deal with positioning, media strategies, creative strategy, copywriting etc. The course is examined by the final advertising campaign project and by its oral presentation.

Entry requirements

At least 15 credits completed courses in Business Administration G1N of which, at least 7.5 credits of marketing and English 6, or the equivalent.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Advertising Campaign Planning

  Linnaeus University (Kalmar Växjö)

  Start date: 9 November 2026

  End date: 13 December 2026

  Pace of study: 100 %